Two engagements. One question.

Two engagements. One question.

What have you not tested that you are about to bet the runway on.

What have you not tested that you are about to bet the runway on.

The Assumption Crucible® Event Audit.

The Assumption Crucible® Event Audit.

£4,750.

For founders with time pressure.

Your enterprise pilot succeeded and the deal has gone quiet and you cannot tell why. Or you are three months from a Series A conversation and know investors will stress test your assumptions. Or your board meeting is in two weeks and you know the GTM questions are coming. In each case what you need is a fast written map of your assumption debt before the conversation happens.

Your enterprise pilot succeeded and the deal has gone quiet and you cannot tell why. Or you are three months from a Series A conversation and know investors will stress test your assumptions. Or your board meeting is in two weeks and you know the GTM questions are coming. In each case what you need is a fast written map of your assumption debt before the conversation happens.

The two phases

The Event Audit runs across two phases in one week.

01

Mapping

Session 1

See your whole debt map.

02

Prioritisation

Session 2

Get your paydown roadmap.

WHO IT IS FOR

AI founders in regulated markets burning £15k a month or more, with no fixed ceiling. Time pressure is the qualifier, not burn rate or stage. A founder burning £90k a month with a stalled enterprise deal qualifies just as much as a founder burning £20k heading into a raise.

WHAT YOU GET

Two sessions within one week and a written Assumption Debt® map ranking every significant untested assumption by load and test status with a prioritised paydown roadmap. Delivered within 24 hours of session two.

INVESTMENT

£4,750 fixed. If you proceed to the full engagement the fee is deducted in full.

• Stalled enterprise deal.

• Pre-Series A raise clarity.

• Board meeting preparation.

• Relationship testing before the full engagement.

• Regulatory or compliance trigger.

Not right if under 5 months runway with no imminent trigger, pre-revenue, or a side project without a committed team.

Not right if under 5 months runway with no imminent trigger, pre-revenue, or a side project without a committed team.

The Assumption Crucible® Engagement.

The Assumption Crucible® Engagement.

£15,000.

For founders with decision pressure.

You are about to make a major strategic commitment. A hire. A market bet. An enterprise build. A fundraising timeline. You have modelled it internally. Strategised around it with your co-founder. Presented a version of it to your investors. You have not tested it with the people who would prove you wrong.

You are about to make a major strategic commitment. A hire. A market bet. An enterprise build. A fundraising timeline. You have modelled it internally. Strategised around it with your co-founder. Presented a version of it to your investors. You have not tested it with the people who would prove you wrong.

The four phases

The four phases

Every engagement moves through four phases. You always know which one you are in and what it is producing.

Every engagement moves through the same four phases. You will always know which phase you are in and what it is producing.

01

Framing

Week 1

Know what you are betting on.

02

Design

Week 2

Build the tests.

03

Testing

Week 3

Face real evidence.

04

Verdict

Week 4

Get your decision.

Framing (Week 1)

We surface the decision, map every assumption underneath it, and define what is genuinely irreversible. You leave knowing exactly what you are deciding and what you are betting on without realising it.

Design (Week 2)

We define what success actually looks like, design the tests that will pressure each critical assumption, and schedule the stakeholder conversations. You leave with a testing plan built around your specific decision.

Testing (Week 3)

We run ten to fifteen stakeholder conversations against your assumptions. Real external evidence, not internal reasoning. You leave knowing which assumptions survived contact and which did not.

Verdict (Week 4)

We synthesise everything into a written decision memo. A clear go or no-go, with the evidence behind it. Not a slide deck. A decision you can act on and defend to your board.

WHO IT IS FOR

Post-seed AI founders in regulated markets burning £75k to £110k a month, 12 to 18 person team, 8 to 18 months runway, maximum vulnerability months 7 to 11 post-funding, facing a major strategic commitment in the next 60 to 90 days.

WHAT YOU GET

Stakeholder conversations in the Assumption Crucible® Engagement are conducted with contacts the founder introduces directly. You control who we speak to. Every conversation happens with your knowledge and your introduction. The methodology does not involve cold outreach to your pipeline, your investors, or your enterprise prospects. What it does is structure those conversations so they surface the evidence you need rather than the validation you were already expecting. Where introductions are not possible for sensitive relationships, sector specialists and former procurement leads with equivalent pattern evidence are used instead.

Four weeks, ten to fifteen stakeholder conversations with the people who hold evidence about your assumptions, and a written decision memo with a clear recommendation. Not a slide deck. A decision.

PAYMENT

£1,500 on signing.

£6,750 at the end of week one when the decision is framed and the testing plan is agreed.

£6,750 at the start of week three when boundary testing begins. Every payment tied to a named deliverable.

Not right if under 5 months runway with no imminent trigger, pre-revenue, or burn under £75k per month.

What both engagements share.

What both engagements share.

A defined scope. A defined process. A defined deliverable.

Neither is consultancy, coaching, or ongoing advisory. Both end when the deliverable is delivered.

Every engagement starts with a 30 minute qualification call. If the fit is not right on both sides the call ends there and you owe nothing.

A defined scope. A defined process. A defined deliverable.

Neither is consultancy, coaching, or ongoing advisory. Both end when the deliverable is delivered.

Every engagement starts with a 30 minute qualification call. If the fit is not right on both sides the call ends there and you owe nothing.

How do I know which engagement is right for me?

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What happens if I do the Audit and want to proceed to the full engagement?

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Why is payment tied to deliverables not time?

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Can I pay in instalments without doing the Audit first?

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What if my situation does not fit either product neatly?

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